Masala TV mostly recognized as Masala TV is the first committed on 24-hour food television channel in the world. This channel is broad cast in the Urdu language. Hum Masala TV was launched on 22 November 2006 in Pakistan. Very soon after only some days of its launching, Masala has became a family name that was familiar all across the country and helped in to put the dinner tables in approximately all houses throughout the Holy month of fasting. Masala TV is a part of the Hum Network Limited. The slogan of Hum Masala TV is "Add some masala to your life" become a very trendy line and also was very memorable.